When Caktus first made headlines as an education-focused AI, it was mired in controversy for its marketing strategy: "we'll do your homework for you."
As creative director, I knew the company's long-term goals of institutional partners and traditional investors made this approach neither ethical nor sustainable.
I completely re-worked the marketing strategy—and essentially, the mission of the company—to highlight AI tools that augment the learning experience and foster trust between educators and instructors.
But of course, on socials, we could have a little more fun :)
Over my 6-month contract, I reversed a -5% decline to +150% growth in viewership.
Services rendered:
Producing | Animation | Editing | SEO Writing
